In healthcare, digital strategy must do more than generate awareness; it must guide stakeholders toward informed action. For patients, providers, and partners alike, fragmented experiences and unclear pathways often create friction that stalls engagement and slows adoption.

This roundtable will bring together marketing leaders to explore how organizations are designing more intentional, connected digital journeys, from initial touchpoint through meaningful engagement. We’ll examine where breakdowns commonly occur, how messaging and user experience influence decision-making, and what it takes to create digital pathways that are intuitive, credible, and actionable.

The conversation will focus on practical strategies to reduce friction, align cross-functional efforts, and ultimately drive stronger engagement across the healthcare ecosystem.